Start the day in a colour that feels like you.
Hi, I am Daytone. Pick the colour of your day. I will take it from there.
A small moment that had no ritual
Many of us decide how we want to feel before we decide what to wear.
That moment is small, and it has never had a ritual of its own.
Daytone gives it one: a colour, a few lines and a cover.
How it works
Choose
Pick the colour you want for today. It is your mood for the day, and it is yours to change.
Read
Get a short private message: why this colour, a two minute ritual, an outfit idea and a closing line.
Make your cover
Add a photo and we set you on a magazine-style cover. Save it or share it, or keep it for yourself.
Stays on your phone
A cover of you, made on your phone
Your photo is cut out and your cover is drawn on your phone. Neither one is sent to us. Only the image you choose to share leaves your phone, and your daily message is never part of it.
Ten colour families, four shades each
Forty shades in all. We read each colour as an editorial point of view, not as science. You decide what it means for your day.
- Red
- Pink
- Orange
- Yellow
- Green
- Teal
- Blue
- Purple
- Brown
- Neutrals
Privacy in four short points
- Your photo and your finished cover stay on your phone.
- We keep only what the privacy page lists, such as your name, city and colour choices.
- No ads and no tracking cookies.
- You can delete your data in the app, at any time.
Questions
What is Daytone?
Daytone is an app for starting the day with a colour. You choose a colour as your mood for the day. You get a short private message to go with it, and you can make a magazine-style cover of yourself.
Do I have to take a photo?
No. A photo makes the cover feel like you, but you can use Daytone without one. Your colour and your message work the same way.
What data do you store?
We store your sign-in email, your first name, your city, your language, your colour and style choices, and for each cover the tone, shade, date and issue number. We also store your plan. If you add a birth date, we store that too. When you chat with our guide before you have an account, your words are sent to our AI provider to get an answer and we do not store them. The privacy page lists everything.
Ready when you are
Pick a colour and see what your day looks like in it.
Free to start. No card needed.